Magazine <KAN>
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The magazine KAN was a project designed to ensure that a construction brand’s journal could function not just as a marketing tool, but as a cultural medium with its own language and worldview.
As the lead content strategist, my first task was to articulate how Cantavil’s core philosophy on housing could be translated into a compelling content structure. For example, the series <In Search of the Real Local> featured interviews with community players to explore how a construction company can contribute meaningfully to cities and neighborhoods. Meanwhile, <An Art Guide for New Collectors> offered ways to integrate culture into the everyday lives of urban dwellers.
Every editorial decision began with a single question: “How does this content reflect the brand’s philosophy?” KAN was a project committed to answering that question with consistency—and to crafting stories that were not only aligned with the brand, but also genuinely readable and engaging.