하와 매거진
kor
I work as a partner editor for HAWA, a women’s apparel brand specializing in denim. I create editorial content that conveys the brand’s identity and values to potential customers through a range of formats, including in-depth articles, curated styling features, and customer interviews.HAWA is a designer fashion brand that has been sharply honing its identity within the focused niche of women’s denim. To help communicate HÁWA’s core value—“staying true to the basics while maintaining its own distinct color”—I planned and produced a range of editorial content.
Through feature articles, I emphasized the brand’s expertise in women’s denim, and through customer interview projects, I visualized HÁWA’s unique customer persona in a more tangible and engaging way.
My recent work with HÁWA has evolved beyond creating standalone articles, expanding into the realm of content branding that connects editorial storytelling with various customer touchpoints. As always, I aim to build HÁWA’s refined and consistent tone of voice through thoughtful and well-crafted content.
EP.7 MY HAWA STORY Part.01
EP.6 새로운 여정을 준비하며
EP.5 프로페셔널한 여성과 패션의 상관 관계
EP.4 내게 가장 편안한 데님을 찾아서 - ②사이즈: 우리의 청바지 쇼핑이 어려운 이유
EP.3 내게 가장 편안한 데님을 찾아서 - ①소재: 꼭 스판이 많아야만 편한 옷일까?
EP.2 모두를 위한 데님 가이드: 내게 맞는 데님 찾는 법
EP.1 하와: 가장 나다운 모습을 돕는 조력자